A few months ago I was at Lot42 for an event when the graffiti wall in the courtyard caught my attention. Some time passed after that visit and we realized how badly we needed to update our fleet images on our website.
I had the privilege to meet the marketing brain behind some very well marketed brands. Rick Cesari made global brands such as The George Foreman Grill, The Juiceman, Clarisonic and most recently the brand GoPro. I am, of course, a huge fan of the GoPro for all our behind the boat extreme water sports. Rick recently reshaped the target audience for GoPro now marketing less for the extreme sport and more to the everyday person capturing real footage of their kids enjoying life. This is our family! We have hours of footage of our kids loving life thanks to the GoPro. Thanks Rick for the challenging Keynote speech.